How We Helped Vashishtha IT Double Enrollments in Cyber Security Courses Within 45 Days

About the Client

Vashishtha IT is a software training institute specializing in Cyber Security certifications and career-focused programs. Despite the rising demand for Cyber Security, they struggled to stand out and generate consistent enrollments.

Challenges

High Competition: Dozens of institutes were offering similar Cyber Security courses.
Inconsistent Lead Flow: Ads generated leads, but volumes fluctuated without predictability.
Weak Online Credibility: Potential students lacked trust in the brand.
Low Ad Engagement: Campaigns failed to clearly communicate the value of Cyber Security training.
Landing Page Gaps: Pages lacked persuasive elements to convert interest into sign-ups.

Solutions

We implemented a 360° digital marketing system using Meta Ads, Google Ads, YouTube Ads, and high-converting landing pages to position Vashishtha IT as a trusted Cyber Security leader and generate consistent enrollments.

Meta Ads

Strategy: Build trust and highlight the career potential of Cyber Security courses.
Execution: Created creatives showing industry demand, placements, and student success stories. Ran retargeting for visitors and form abandoners.
Outcome: Generated 1,100+ quality leads and improved CTR by 35%.

Google Ads

Strategy: Capture students searching for Cyber Security certifications and job outcomes.
Execution: Launched search campaigns targeting “Cyber Security Certification” and related keywords. Optimized copy with certification + career hooks.
Outcome: Achieved 7.1% CTR and booked 150+ demo calls.

YouTube Ads

Strategy: Showcase authority and student outcomes with engaging videos.
Execution: Ran short explainer ads, testimonial campaigns, and remarketing for engaged viewers.
Outcome: Delivered 60,000+ views, strengthening credibility and demo attendance.

High-Converting Landing Pages

Strategy: Create persuasive pages that highlight Cyber Security’s career value.
Execution: Redesigned landing pages with testimonials, hiring logos, and simplified CTAs.
Outcome: Conversion rate improved 2.3X, making campaigns more profitable.

Results

1,100+ Quality Leads generated in 45 days.
150+ Demo Calls booked from search + landing page funnels.
2.3X Landing Page Conversion Rate, improving ROI significantly.
60,000+ YouTube Views, building stronger authority and awareness.

With Meta, Google, and YouTube Ads supported by high-converting landing pages, we positioned Vashishtha IT as a go-to Cyber Security institute and doubled enrollments in just 45 days.