Building a Student Acquisition Engine for Madrid Software's ₹80,000 Data Analytics Course

Client: Madrid Software
Industry: Software Training Institute
Courses: Data Analytics
Duration: 60 days
Channels: Meta Ads, Google Ads

30%lower cost per lead

5admissions

5×return on ad spend

Executive summary

High-fee courses need serious students, not cheap clicks. We built Madrid Software a Meta Ads and Google Ads engine that screens for fee-ready learners, paired with a speed-to-lead system that contacts every enquiry within minutes. In 60 days, cost per lead fell from ₹500 to ₹350, and the campaigns delivered 180+ leads, 36 demos and 5 admissions at 5× return on ad spend.

Business results

Metric	Result
Cost per lead	₹500 → ₹350 (30% lower)
Total leads	180+
Qualified leads	100+
Demos booked	36
Demos attended	16
Admissions	5
Return on ad spend	5×

Business challenge

The Data Analytics course needs students who are ready to invest ₹80,000. Most ad leads weren't.

Leads cost ₹500 each
Many enquiries weren't ready for the course fee
No speed-to-lead system, so leads waited too long for a first call
Booked demos often didn't turn into counselling conversations
No clear view of which ads brought admissions

Our contributions

Course-level strategy

Positioned the course around career outcomes for working professionals and graduates
Built messaging that sets fee expectations before the call
Matched every ad to the Data Analytics course page

Demand generation

Meta Ads campaigns with screening questions on intent and budget
Video ads featuring the institute to build trust before the first call
Google Search campaigns on Data Analytics course searches, blocking free-course searches

Speed-to-lead system

Instant WhatsApp message on every new enquiry
CRM routing so a counsellor calls each lead within minutes
Demo scheduling with reminders before each session

Reporting system

Tracked every lead from enquiry to demo to admission
Weekly review of cost per demo, not just cost per lead
Budget moved to the ads bringing fee-ready leads

Business impact

Speed and conversion

Every enquiry got an instant WhatsApp message and a counsellor call within minutes
55% of leads were qualified for the course fee
35% of qualified leads booked a demo

Student acquisition

180+ leads, 100+ qualified
36 demos booked, 16 attended
5 admissions in 60 days, at 5× return on ad spend

Business transformation

Before

₹500 per lead
Many leads not ready for the fee
Slow first contact
No view from lead to admission

After

₹350 per lead
Leads screened for intent and budget
Instant WhatsApp and counsellor calls
Every lead tracked to admission

Ads we ran

Data Analytics · Meta Ads

Institute Intro · Meta Ads

Core expertise demonstrated

Strategy	Growth
Course-level positioning	Performance marketing
Student persona research	Meta Ads lead generation
Lead qualification design	Google Search Ads
Messaging for each course	Conversion rate optimisation
Admissions funnel mapping	Speed-to-lead systems
Marketing automation	Lead nurturing
CRM and pipeline setup	Funnel analytics and reporting

Tech stack

Performance marketing

Meta Ads
Google Ads

CRM and automation

CRM
WhatsApp Business API
Automated reminders

Analytics and reporting

Meta Ads Manager
Google Analytics
Google Sheets

Key achievements

Cut cost per lead by 30%, from ₹500 to ₹350
Built a speed-to-lead system for a high-fee course
Screened leads for intent and budget before the first call
Set up CRM, WhatsApp automation and demo reminders
Returned 5× the ad spend in 60 days

Key learnings

For a high-fee course, the cheapest lead is rarely the best one. The right filter matters more than the lowest cost.

It requires aligning:

Course-level positioning
Lead qualification
Demand generation
Speed-to-lead response
Counsellor follow-up
Demo attendance
Admissions reporting

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