How We Improved Lead Quality and Boosted Enrollments in 60 Days for LevelUp Edu

About the Client

LevelUp Edu is a software training institute offering advanced courses in Generative AI, Cloud, and Data. Despite having demand for their programs, they struggled with poor-quality leads and an unstructured sales flow that hurt conversions.

Challenges

Low Lead Quality: A large volume of leads but most were unqualified or uninterested.
High CPL: Ad campaigns generated clicks but at unsustainable costs.
Unstructured Sales Flow: No streamlined funnel to nurture and convert leads effectively.
Inconsistent Demo Bookings: Many leads signed up but failed to attend demo sessions.
Weak Landing Experience: Existing pages weren’t persuasive enough to convert traffic into serious inquiries.

Solutions

To tackle these challenges, we built a 360° marketing system using Meta Ads, Google Ads, YouTube Ads, and optimized landing pages, ensuring quality leads, structured funnels, and consistent conversions.

Meta Ads

Strategy: Design campaigns focused on filtering only serious prospects for Gen AI, Cloud, and Data programs.
Execution: Implemented detailed targeting with qualification-focused lead forms, ran retargeting ads, and A/B tested creatives.
Outcome: Generated 40% higher-quality leads while reducing CPL by 28%.

Google Ads

Strategy: Capture high-intent search traffic from students actively looking for AI, Cloud, and Data training.
Execution: Launched keyword-specific search campaigns, aligned CTAs with landing pages, and added negative keywords.
Outcome: Improved CTR to 6.2% and booked 120+ demo calls directly from search campaigns.

YouTube Ads

Strategy: Build credibility and explain program value through engaging video content.
Execution: Ran explainer and testimonial-based video campaigns, remarketing sequences, and in-stream CTAs.
Outcome: Achieved over 45,000 views, boosting awareness and directly contributing to demo attendance.

High-Converting Landing Pages

Strategy: Transform the enrollment funnel with pages designed to convert traffic into qualified leads.
Execution: Built dedicated course pages, added persuasive copy, success stories, and clear CTAs.
Outcome: Conversion rate doubled, ensuring ad traffic turned into serious prospects instead of drop-offs.

Results

2,300+ Qualified Leads generated in 60 days.
120+ Demo Calls booked with high attendance rate.
28% Drop in CPL across campaigns.
40% Improvement in Lead Quality, leading to higher enrollments.
2X Landing Page Conversion Rate, making every ad dollar more efficient.

By combining Meta, Google, and YouTube Ads with high-converting landing pages, we helped LevelUp Edu move from inconsistent, low-quality leads to a predictable pipeline of qualified students ready to enroll.