How We Boosted Conversions and Reduced CPL for Madrid Software’s Tech Programs

About the Client

Madrid Software is a training institute offering programs in Generative AI, Cloud, and Data. Despite strong demand and high website traffic, they struggled to convert visitors into actual enrollments.

Challenges

High Traffic, Low Conversions: Ads drove clicks but enrollments stayed low.
High CPL: Campaigns were costly and not delivering sustainable ROI.
Ad-to-Landing Page Mismatch: Messaging between ads and pages caused drop-offs.
Weak Retargeting: Lost visitors weren’t being re-engaged effectively.
Low Demo Attendance: Many sign-ups didn’t follow through to demos.

Solutions

We created a performance-driven funnel with Meta Ads, Google Ads, YouTube Ads, and optimized landing pages to align traffic with enrollments and improve ROI.

Meta Ads

Strategy: Re-engage and convert interested students with focused remarketing.
Execution: Ran course-specific retargeting campaigns with testimonials and urgency-driven offers.
Outcome: Retargeting delivered 35% higher conversions than cold campaigns.

Google Ads

Strategy: Target high-intent learners searching for certification-based training.
Execution: Built keyword campaigns for “AI certification,” “Cloud computing course,” and “Data training institute.” Optimized ad groups with direct landing page links.
Outcome: Reduced CPL by 26% and booked 180+ demo calls.

YouTube Ads

Strategy: Build awareness and authority through video campaigns.
Execution: Promoted explainer ads, instructor-led training clips, and student success stories. Used remarketing to push non-converting viewers back to the funnel.
Outcome: Generated 50,000+ views, strengthening brand recall.

High-Converting Landing Pages

Strategy: Align ad traffic with persuasive and course-specific landing experiences.
Execution: Redesigned pages with consistent ad messaging, success stories, and optimized CTAs. Improved form simplicity and mobile responsiveness.
Outcome: Conversion rates doubled, turning wasted clicks into qualified inquiries.

Results

2,500+ Qualified Leads generated during the campaign period.
180+ Demo Bookings with improved attendance rates.
26% Reduction in CPL, boosting ad efficiency.
2X Landing Page Conversion Rate, aligning traffic with enrollments.
50,000+ YouTube Views, strengthening awareness and brand authority.

By optimizing Meta, Google, and YouTube Ads alongside high-converting landing pages, we helped Madrid Software transform high but underperforming traffic into real enrollments and sustainable growth.