How SQL School Expanded Beyond Local Reach and Scaled Enrollments Nationwide

About the Client

SQL School is a software training institute offering courses in Generative AI, Cloud, and Data. They had a strong reputation locally but struggled to build recognition and enrollments outside their region.

Challenges

Geographic Limitation: Well-known locally but lacked visibility nationally.
Flat Organic Growth: Relied heavily on referrals and word-of-mouth with limited scalability.
Scaling Struggles: Previous paid campaigns weren’t profitable beyond local reach.
Credibility Gap: Students outside their region lacked trust in the brand.
Inefficient Funnel: Landing pages weren’t optimized for cold, nationwide audiences.

Solutions

We developed a nationwide marketing strategy using Meta Ads, Google Ads, YouTube Ads, and optimized landing pages to expand SQL School’s reach and build brand authority across India.

Meta Ads

Strategy: Build credibility and attract new students in multiple regions.
Execution: Ran campaigns showcasing student reviews, placement stats, and career outcomes. Expanded targeting across India with retargeting for engaged users.
Outcome: Generated 1,800+ qualified leads from new regions.

Google Ads

Strategy: Capture intent-driven learners searching for AI, Cloud, and Data training nationwide.
Execution: Launched keyword campaigns targeting major cities. Built ad groups tied to course categories and optimized budgets toward high-performing regions.
Outcome: Improved lead quality and booked 140+ demo calls from outside their local base.

YouTube Ads

Strategy: Use video campaigns to introduce SQL School to new audiences and build trust.
Execution: Promoted explainer and testimonial-based video ads. Used sequencing ads to guide viewers from awareness to demo sign-up.
Outcome: Reached 80,000+ viewers, creating stronger brand recognition nationwide.

High-Converting Landing Pages

Strategy: Create persuasive landing experiences tailored for nationwide reach.
Execution: Built course-focused pages highlighting national availability, success stories, and placement credibility. Optimized CTAs and mobile design.
Outcome: Conversion rates improved 2.4X, making scaling efficient.

Results

1,800+ Qualified Leads generated from outside their local region.
140+ Demo Calls booked across multiple cities.
2.4X Landing Page Conversion Rate, enabling profitable scaling.
80,000+ YouTube Views, boosting national awareness.

With Meta, Google, and YouTube Ads supported by optimized landing pages, we helped SQL School break out of local limits and scale their enrollments nationwide with a predictable pipeline.